Keating
to Offer Permission-Based Email Marketing
Products and Services Through Partnership
with Roving Software
TORONTO, ON and WALTHAM, MA –
October 27, 2003 – Keating Technologies Inc. and Roving Software Inc. today
announced a sales and marketing partnership to bring Roving’s Constant Contact®
Do-It-Yourself Email Marketing™ to the Canadian market.
Initial plans are to focus on the IT
community by working with VARs and manufacturers to utilize, promote and sell Constant
Contact in Canada. Since Constant Contact is an excellent low-cost marketing solution for
small and medium-sized businesses of all types, the focus will also expand to other target
markets such as professional services, dealer associations, travel and real estate to name
a few.
With Constant Contact, small businesses and
associations can drive sales and develop ongoing relationships with their customers,
members and site visitors with easy-to-use, customizable, permission-based email marketing
tools and services. Constant Contact makes it easy and affordable for small companies to
build and manage permission email lists, create and send eye-catching HTML email
newsletters, announcements and promotions, and track results with no technical expertise
necessary.
“99.8% of all businesses in Canada are
small businesses making it the ideal market for Constant Contact,” said Gail Goodman,
chief executive officer, Roving Software. “Keating brings focus and market knowledge
to our efforts, and this localization of our marketing initiatives will make us more
successful in providing Constant Contact to Canadian businesses.”
“Constant Contact provides the
solutions businesses need in order to use permission-based email marketing campaigns
effectively, while conforming to the Personal Information Protection and Electronic
Documents Act (PIPEDA) coming into effect on January 1st, 2004,” said
Larry J. Keating, president and chief executive officer of Keating Technologies.
“An exclusively web-based solution with affordable monthly pricing and a user
friendly interface make Constant Contact an outstanding and much needed service for
businesses of all sizes across Canada.”
About Roving Software
Roving is the leading provider of
Do-It-Yourself Email Marketing products and services to small and medium businesses
(SMBs), associations and nonprofits. Constant Contact is affordable, easy-to-use and
includes a free 60-day trial. Roving Software is funded by Morgan Stanley Venture
Partners, Commonwealth Capital Ventures, Longworth Venture Partners and Hudson Ventures.
For more information visit www.constantcontact.ca.
About Keating Technologies Inc.
Keating Technologies, headquartered in
Markham (north-east Toronto), Ontario, is a 2000, 2001 and 2002 winner of Canada’s 50
Best Managed Companies Program. As Canada’s leading branch outsourcing service
to the high technology industry, the Company has been responsible for bringing more than
$1 billion in technology products and services to Canadian businesses and consumers.
Keating provides Total Market Management® services including sales, marketing,
merchandising and customer support through its offices in Vancouver, Markham and
Montreal. Since its inception in 1987, Keating has represented and continues to
represent leading edge technology organizations requiring high-performance, cost-effective
market capture within the Canadian marketplace.
For more information, call 1-800-565-3284 or visit www.keating.com.
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