Keating to Offer Permission-Based Email Marketing Products and Services Through Partnership with Roving Software

Toronto, ON and Waltham, MA – Keating Technologies Inc. and Roving Software Inc. today announced a sales and marketing partnership to bring Roving’s Constant Contact® Do-It-Yourself Email Marketing™ to the Canadian market.

Initial plans are to focus on the IT community by working with VARs and manufacturers to utilize, promote and sell Constant Contact in Canada. Since Constant Contact is an excellent low-cost marketing solution for small and medium-sized businesses of all types, the focus will also expand to other target markets such as professional services, dealer associations, travel and real estate to name a few.

With Constant Contact, small businesses and associations can drive sales and develop ongoing relationships with their customers, members and site visitors with easy-to-use, customizable, permission-based email marketing tools and services. Constant Contact makes it easy and affordable for small companies to build and manage permission email lists, create and send eye-catching HTML email newsletters, announcements and promotions, and track results with no technical expertise necessary.

“99.8% of all businesses in Canada are small businesses making it the ideal market for Constant Contact,” said Gail Goodman, chief executive officer, Roving Software. “Keating brings focus and market knowledge to our efforts, and this localization of our marketing initiatives will make us more successful in providing Constant Contact to Canadian businesses.”

“Constant Contact provides the solutions businesses need in order to use permission-based email marketing campaigns effectively, while conforming to the Personal Information Protection and Electronic Documents Act (PIPEDA) coming into effect on January 1st, 2004,” said Larry J. Keating, president and chief executive officer of Keating Technologies.” An exclusively web-based solution with affordable monthly pricing and a user friendly interface make Constant Contact an outstanding and much needed service for businesses of all sizes across Canada.”

About Roving Software
Roving is the leading provider of Do-It-Yourself Email Marketing products and services to small and medium businesses (SMBs), associations and nonprofits. Constant Contact is affordable, easy-to-use and includes a free 60-day trial. Roving Software is funded by Morgan Stanley Venture Partners, Commonwealth Capital Ventures, Longworth Venture Partners and Hudson Ventures. For more information visit