Keating to Expand Canadian Market Coverage for Sophos
Leading Developer of Corporate Anti-virus Protection
Signs Keating Technologies As Strategic Sales Partner
for Expansion in the Canadian Market
TORONTO, ON – April 22, 2003 – Sophos, a world leader in anti-virus solutions for businesses and Keating Technologies, announced today the new expansion strategy for growth of Sophos’s Canadian market through a sales partnership agreement.
“Outsourcing our Canadian strategy to Keating Technologies gives us the cost efficiencies, speed to market and depth of resources needed to expand our presence in this important market,” states Mark Hatton, vice president of sales for Sophos, Inc. “By leveraging Keating's expertise in these areas, we will get immediate results and better serve our Canadian customers and partners.”
Sophos is a world leader in anti-virus protection, focused on defending businesses of all sizes from virus attacks. Their vision, commitment to research and development, and rigorous attention to quality have taken them from strength to strength.
Sophos develops best-of-breed products for the desktop and server, for the internet gateway and they offer an open API for third party developers. Sophos also offers a suite of management tools, which enable the secure, automatic download and distribution of the software and the latest virus identity files.
As part of the anti-virus solutions it develops, Sophos has begun to include threat reduction technology with some of its products. This allows customers to block unwanted file types, files with double extensions and emails with specific subject lines for added security.
“With the numerous virus threats to our global PC infrastructure, we look forward to minimizing this risk to Canadian businesses through our partnership with Sophos, Inc., an award winning company with over 20 million users worldwide” said Larry J. Keating, president and chief executive officer, Keating Technologies. “In a rapidly evolving market, Sophos, through early-stage development around PC network features, has proven that its unique approach to multi-user support and transparent updates is a winning strategy for the corporate market.”
Keating is responsible for the development of Canadian business and will be supporting the Canadian channel through national sales and marketing efforts for the entire Sophos anti-virus product line. Keating will create demand at the corporate end-user level and build a focused Canadian channel through the recruitment and development of targeted, vertically aligned value added resellers and system integrators that specialize in the security arena.
Sophos is the only anti-virus solutions provider focused solely on businesses. The products are sold and supported through a global network of subsidiaries and partners in more than 150 countries. Sophos solutions are specifically designed to protect businesses and organizations of all sizes against viruses and are widely deployed by corporations, financial institutions, government agencies and academic institutions.
For additional information, go to www.sophos.com.
About Keating Technologies Inc.
Keating Technologies, headquartered in Markham (north-east Toronto), Ontario, is a 2000, 2001 and 2002 winner of Canada’s 50 Best Managed Companies Program. As Canada’s leading branch outsourcing service to the high technology industry, the Company has been responsible for bringing more than $1 billion in technology products and services to Canadian enterprise businesses and consumers. Keating provides Total Market Management® services including sales, marketing, merchandising and customer support through its offices in Vancouver, London, Markham, Montreal, and Ottawa. Since its inception in 1987, Keating has represented and continues to represent leading edge technology organizations requiring high-performance, cost-effective market capture within the Canadian marketplace.
For additional information, go to www.keating.com.