Category Archives: 2003

Keating to Offer Permission-Based Email Marketing Products and Services Through Partnership with Roving Software

Toronto, ON and Waltham, MA – Keating Technologies Inc. and Roving Software Inc. today announced a sales and marketing partnership to bring Roving’s Constant Contact® Do-It-Yourself Email Marketing™ to the Canadian market.

Initial plans are to focus on the IT community by working with VARs and manufacturers to utilize, promote and sell Constant Contact in Canada. Since Constant Contact is an excellent low-cost marketing solution for small and medium-sized businesses of all types, the focus will also expand to other target markets such as professional services, dealer associations, travel and real estate to name a few.

With Constant Contact, small businesses and associations can drive sales and develop ongoing relationships with their customers, members and site visitors with easy-to-use, customizable, permission-based email marketing tools and services. Constant Contact makes it easy and affordable for small companies to build and manage permission email lists, create and send eye-catching HTML email newsletters, announcements and promotions, and track results with no technical expertise necessary.

“99.8% of all businesses in Canada are small businesses making it the ideal market for Constant Contact,” said Gail Goodman, chief executive officer, Roving Software. “Keating brings focus and market knowledge to our efforts, and this localization of our marketing initiatives will make us more successful in providing Constant Contact to Canadian businesses.”

“Constant Contact provides the solutions businesses need in order to use permission-based email marketing campaigns effectively, while conforming to the Personal Information Protection and Electronic Documents Act (PIPEDA) coming into effect on January 1st, 2004,” said Larry J. Keating, president and chief executive officer of Keating Technologies.” An exclusively web-based solution with affordable monthly pricing and a user friendly interface make Constant Contact an outstanding and much needed service for businesses of all sizes across Canada.”

About Roving Software
Roving is the leading provider of Do-It-Yourself Email Marketing products and services to small and medium businesses (SMBs), associations and nonprofits. Constant Contact is affordable, easy-to-use and includes a free 60-day trial. Roving Software is funded by Morgan Stanley Venture Partners, Commonwealth Capital Ventures, Longworth Venture Partners and Hudson Ventures. For more information visit

Leading Data Storage & Peripherals Manufacturer Signs Keating Technologies to Expand Their Presence in Canada

Toronto, ON – Acomdata, a leading provider of storage peripherals, wireless input devices and A/V convergence products, announces a sales and marketing partnership with Keating Technologies for the Canadian market.

“Acomdata’s relationship with Keating comes at the end of a long, extensive search for a key Canadian Sales & Marketing partner who is capable of sharing and implementing our ambitious vision for the future of computing,” says Michael Nitti, vice president of Acomdata.

Acomdata in the past three years has rapidly become one of the leading brand name manufacturers of external hard drives in the North American market. Through their innovation, value and first to market strategy, Acomdata is bringing the latest technologies to the market, at current technology price points.

Their first to market strategy has included such innovations as the first manufacturer in the world to ship a 6-card Flash reader, USB 2.0 hard drives, USB 2.0/FireWire combo drives and Hi-Speed USB 2.0 readers. Acomdata continues to differentiate themselves in the marketplace with features, style and elegance of not only their external hard drives but leading edge wireless input devices and A/V convergence products like the MultiMedia Viewer. Their latest product, the RocketPod, is a clear example of this, providing a modular, portable, elegant and high performance peripheral device.

“The external hard drive market is currently the 2nd fastest growing peripheral category in the world due to the rapid growth of the digital media market and the need to store photographs and digital film,” says Larry J. Keating, president and chief executive officer of Keating Technologies Inc. “With innovative products such as the RocketPod, Acomdata will quickly become a household name for not only storage devices but for wireless connectivity and A/V solutions within the home.”

Keating will broaden Acomdata’s retail presence through retail and mass merchants chains as well as through aggressive expansion of the VAR channel. With Acomdata’s leading edge products like the MultiMedia Viewer & RocketPod, Keating will have the opportunity to grow Acomdata’s presence into alternative channels.

About Acomdata
Acomdata has been an OEM supplier of computer peripherals for over 15 years to some of the world’s leading companies. Three years ago, Acomdata entered the North American market as a brand name provider of storage peripherals such as internal and external Optical Devices (CD/DVD-RW), Hard Drives and Flash Card Readers. Our corporate vision is to be first to market with leading edge high technology peripherals at compelling consumer price points. Acomdata’s product suite includes data storage, wireless input devices and A/V convergence products. For additional information go to:

Keating Technologies to expand Canadian market coverage for Sophos

Leading Developer of Corporate Anti-virus Protection Signs Keating Technologies As Strategic Sales Partner for Expansion in the Canadian Market

Toronto, ON - Sophos, a world leader in anti-virus solutions for businesses and Keating Technologies, announced today the new expansion strategy for growth of Sophos’s Canadian market through a sales partnership agreement.

“Outsourcing our Canadian strategy to Keating Technologies gives us the cost efficiencies, speed to market and depth of resources needed to expand our presence in this important market,” states Mark Hatton, vice president of sales for Sophos, Inc. “By leveraging Keating’s expertise in these areas, we will get immediate results and better serve our Canadian customers and partners.”

Sophos is a world leader in anti-virus protection, focused on defending businesses of all sizes from virus attacks. Their vision, commitment to research and development, and rigorous attention to quality have taken them from strength to strength.

Sophos develops best-of-breed products for the desktop and server, for the internet gateway and they offer an open API for third party developers. Sophos also offers a suite of management tools, which enable the secure, automatic download and distribution of the software and the latest virus identity files.

As part of the anti-virus solutions it develops, Sophos has begun to include threat reduction technology with some of its products. This allows customers to block unwanted file types, files with double extensions and emails with specific subject lines for added security.

“With the numerous virus threats to our global PC infrastructure, we look forward to minimizing this risk to Canadian businesses through our partnership with Sophos, Inc., an award winning company with over 20 million users worldwide” said Larry J. Keating, president and chief executive officer, Keating Technologies. “In a rapidly evolving market, Sophos, through early-stage development around PC network features, has proven that its unique approach to multi-user support and transparent updates is a winning strategy for the corporate market.”

Keating is responsible for the development of Canadian business and will be supporting the Canadian channel through national sales and marketing efforts for the entire Sophos anti-virus product line. Keating will create demand at the corporate end-user level and build a focused Canadian channel through the recruitment and development of targeted, vertically aligned value added resellers and system integrators that specialize in the security arena.

About Sophos
Sophos is the only anti-virus solutions provider focused solely on businesses. The products are sold and supported through a global network of subsidiaries and partners in more than 150 countries. Sophos solutions are specifically designed to protect businesses and organizations of all sizes against viruses and are widely deployed by corporations, financial institutions, government agencies and academic institutions. For additional information, go to

Keating Technologies honoured again in Canada’s 50 Best Managed Companies Program

Company Receives Prestigious Award For Third Consecutive Year

Toronto, ON – Keating Technologies Inc., Canada’s leading sales, marketing and technical services company providing Total Market Management™ to the high-technology industry, has re-qualified as a winner in Canada’s 50 Best Managed Companies Program for the third consecutive year. Sponsored by Deloitte and Touche, CIBC and the National Post, the program identifies Canadian businesses that have implemented best business practices across the organization.

“What we found striking about this year’s 50 Best award recipients is a strong propensity for taking risk and adopting best business practices to remain competitive in the marketplace,” said Tony Grnak, the Senior partner at Deloitte & Touche responsible for the Canada’s 50 Best Program. “Recipients apply innovative best business practices, possess a tremendous passion for change management and motivate employees through significant investment in the attraction and retention of talent.”

The 50 Best award is a national program, recognizing Canadian companies that have implemented world-class business practices and created value in innovative ways. During the last decade the value of the award has grown beyond recognition alone and become a tool to drive new business, secure financing for growth, attract top talent and increase morale.

“Receiving the award for the third consecutive year is a special honour considering the difficult times that continue to exist in our industry. Without the continuing commitment, dedication and outstanding performance of our team, we could not have earned this award,” said Larry J. Keating, President and CEO, Keating Technologies Inc.

In order to make the 50 Best list, companies must pass an extensive and in-depth interview process that assesses and examines management practices. An independent judging panel also evaluates how each company embraces new technology, globalization and a new generation of people entering the workforce, as well as how it recognizes the importance of leadership, strategy, culture and brand.

Keating Technologies offers an integrated services strategy for high technology and consumer products companies that focuses on accelerated speed to market, operational cost-effectiveness measurable sales and marketing initiatives with increased customer satisfaction.